The book cover redesign for Tuesdays with Morrie symbolizes some important aspects of the book. The cover has a dicut of a butterfly on the front cover, a symbol associated with Lou Gehrig’s disease (ALS). The book jacket cover is also blue in honor of Lou Gehrig.
The Packing District’s new taquería will serve food quickly as well as be reasonably priced for any consumer. To keep with the fun, hip vibes of the Packing House, the taquería will be called Taco ‘Bout It. The restaurant’s name represents the liveliness and enthusiasm of the desired branding.
The Chovanec Family wants a beer bottle designed that will highlight their Czech roots from before the 1930’s. A famous Czech graphic designer, Alphonse Mucha, had a very strong influence on the Art Nouveau period in the 1920’s and 30’s.
There will be three unified patterns that will be used on different platforms to make a cohesive and identifiable collection. To emphasize the feminine and light-hearted attributes of CocoRose, watercolor will be the unifying medium, as well as pastel colors.
The logo is dynamic and exciting while still tying back to Norway. A geometric tree is used for the main logo. The trees are as much a part of the mountain as the ski slopes and mountain itself. The tree is further broken up into triangles to embody the excitement of competing forms.
Ladurée’s brand is very eccentric and whimsical. The museum exhibition will be called Musée de Macarons, since Ladurée was created in Paris, France. The logo for the museum exhibition encapsulates the brand with its flourished double M’s, which stands for Musée de Macarons.
Sundance The Steakhouse is a family owned restaurant in Palo Alto, California. To keep the original spirit of family-owned restaurant, the new logotype will have the two ‘S’ shapes (one ‘S’ for Sundance and the other ‘S’ for Steakhouse) that intertwine to mimic a branding iron.
Walter Foster Publishing wants the book to be a timeless gift for preteens and older adults. To feel more personal both demographics, a hand-lettering typeface is used for the title, ‘She Speaks in Beauty’.
The Moroccan currency redesign reflects Morocco’s history and culture. Muhammad V is the face of the twenty dirham because of his leadership in gaining Morocco its freedom.